People interested in becoming dealers need to have a strong desire in the dealings and a great passion to give the best service on behalf of others. Dealers need to identify the services they want to trade in and the companies that produce them. They must have a dealers’ authorization license, which is given by the local authorities.

The dealer must apply to the company they want to transact business for with their marketing plan for sales development and strategies in a certain region and get a tender and their company profile if they meet their set minimum requirements.

Ideal dealers are picked on quality, performance, efficiency, territory base and commitment to their customers. They also need to know the company they intend to deal for very well in order to represent it in the most ideal way. In addition, all dealers must:

• Know the region well for effective marketing.
• Present an annual report of their company to the mother company showing proof of profitability and reliability.
• Have a minimum capital set by the company to guarantee them the product.
• Be result oriented and show it from their previous track records.

The dealers have a direct stake on the company and they have an opportunity to run it as their own. The company they are dealing for offers them training on their products and sometimes finance the venture which the dealer can pay later as agreed. The dealers encounter a huge chance to grow this business as they can expand it to other locations and recruit other dealers as well. Dealers are advantaged in that they do not go through the hustles of starting off a new business. This is because the mother company is already established and successful hence they flourish under the ‘big name’.